Plus Wine Industry Insights from the 2025 Monterey County Crop Report
THE STORY
Today marks the sixth anniversary of Decanting Monterey, A Central Coast Wine Blog! When I envisioned this website, I wanted it to reflect my passion for exposing Monterey County wines to those who might not even know our wine growing region exists. Or for those who might only have heard of our Chardonnay and Pinot Noir vineyards and wines.
In our personal wine journey, we began exploring Monterey wines because our family lived nearby. We would occasionally stumble upon a stunning Cabernet Sauvignon (Durney) or an outstanding red blend (Bernardus Marinus). The light went on for me personally when we were referred by one tasting room to visit a vineyard and winery in Carmel Valley, showing us that Monterey, in addition to those elegant Chardonnays and Pinot Noirs, could produce impressive, award-worthy, full-bodied reds. That winery was Parsonage. And we discovered Mercy and Chesebro, with exceptional wines from Arroyo Seco, expanding our horizons on great wine producing regions in Monterey County. We found Ian Brand one day, when his tasting room first opened, and began to explore his paradigm-shifting winemaking. And Rombi for making perhaps the biggest, most complex reds in the county. Today we watch closely the ever-evolving wine landscape in Monterey including the emerging Carmel Coast AVA with newer wineries such as Domaine Messier.
Whether you get my weekly reviews delivered to your email (sign up today – it is free!), see them on social media (Instagram, Facebook, or CELLAR TRACKER, or discover them via Google search; I hope you are enjoying reading about our Monterey wines through my lens. I value every view, like, and comment. I write this self-funded blog out of passion for our Monterey wines, and have continued to keep this space ad-free for you. I deeply appreciate each and every one of you who is reading my posts!
A BRIEF RECAP OF THE LAST 6 YEARS
Year 1: Deep in the unvaccinated period of the pandemic in July 2020, Decanting Monterey initially was focused on wines from our own collection sampled at home, with or without our neighboring friends and our daughters, who eventually became known as the Decanting Monterey Wine Pod. I also established the @decantingmonterey Facebook page.
During Year 2, as we became fully vaccinated and boosted, we were able to get out to more local wineries at a more deliberate pace. Most of the posts were based on event-driven or winery tastings and fewer individual, cellar-driven posts. I started the @decanting_monterey Instagram feed.
During Year 3, the American Wine Society Monterey Chapter invited me to join them as a Board Advisor. I arranged 8 of their monthly events. I also presented our Monterey wines to 3 classes: in Washington DC, in Northern Virginia, and to the Carmel Rotary. I covered 2 local wine events: the Santa Lucia Highlands Sun, Wind & Wine Festival and the Monterey Winemakers Celebration.
Year 4 was the strongest year for Decanting Monterey. I was nominated for Best Local Blog in the Monterey County Weekly’s 2023 “Best of” competition. I covered 8 local wine events, including the 30th Monterey Winemakers Celebration, the Arroyo Seco Winegrowers 40th Anniversary, the 50th Anniversary of the Monterey County Vintners & Growers Association, the Grand Opening of LadySomm in the Barnyard, the East End Passport, and the Santa Lucia Highlands Sun, Wind & Wine Festival. Arranged 7 winery visits and supported 2 tasting events for the American Wine Society Monterey Chapter. I also presented 5 Monterey wines to an East Coast wine appreciation group.
During Year 5, we kept on going, covering the final Monterey Winemakers Celebration put on by the Monterey County Vintners and Growers Association, which generously comped me VIP tickets. Decanting Monterey was named 2024/2025 Wine Blog of the Year by Corporate Live Wire and was the recipient of LuxLife Magazine‘s 2024 Hospitality Award for Best Monterey Wine Blog. It was also awarded 2025 Best Central Coast Wine Blog. During this period, I was selected as Vice Chair of the American Wine Society Monterey Chapter. I arranged 7 of their winery visits and supported 1 tasting event.
During Year 6, I became the Chair of the American Wine Society Monterey Chapter, so my time shifted to those responsibilities while maintaining the weekly blog posts for Decanting Monterey. I organized 7 of their events, most at our local wineries and created their social media sites. I reported on one wine tasting trip to Paso Robles and attended The Perfect Pair – a Cabrillo College Culinary & Wine Showcase of Santa Cruz Mountain AVA wines.
HIGH LEVEL STATS FROM YEAR SIX
- www.decantingmonterey.com surpassed the 43,000 “views” mark. If you are seeing my blog on social media or via email, please be sure to click the link and open it!
- In its lifetime, 402 total posts and 1,780 wines.
- 237 wines (209 for the first time) were written up on Decanting Monterey in Year 6, including 168 reds, 55 whites, 14 rosés, including 9 sparkling wines.
- Wines from 14 California counties are represented, with over 53% from Monterey and 28% from San Luis Obispo.
- Wines from 6 of the 10 Monterey American Viticultural Areas (AVAs) were covered, with the most from Carmel Valley, followed closely by Arroyo Seco and then the Santa Lucia Highlands.
- Corral was the most represented family of wines, followed by Parsonage, Lepe Cellars, Odonata and Chesebro.
- There were no out-of-state or foreign wines presented.
- Finally, we covered a Santa Cruz Mountain culinary and wine event and a trip to Paso Robles.
2025 MONTEREY COUNTY CROP REPORT WINE HIGHLIGHTS
I’ve written before about the declining wine market as people focus more on their health and drink less. The recent release of the 2025 Monterey County Crop Report highlights this situation quite directly, with a staggering 25% drop in the value of wine grapes in the county in a single year. Since its height in 2015, the value of wine grapes has dropped 38%. It’s a worrisome trend for our vineyards and our wineries. Across the world, wine production is declining. This Forbes article contains the global picture: The Wine Industry Continues To Struggle With Production And Consumption. I don’t know how much it affects our smaller, local wineries with their loyal followings, but the shift in the marketplace needs attention, with an eye to both short-term and longer-term strategies. Is this a permanent shift? Is wine becoming passé? Here are the stats from the crop report:
- Grapes went down in ranking from 8th place in 2024, to 9th place in 2025 – behind strawberries, leaf and head lettuces, broccoli, cauliflower, celery, spinach, and nursery and flower.
- Acreage of planted grapes declined from 39,600 in 2024 to 37,800 in 2025.
- Grape crop value decreased from $152,251,000 in 2024 to $114,603,000 in 2025.
ONWARD, DECANTING MONTEREY!
While I have some posts already queued up for Year 7, let me ask my mighty readers: Where should I visit next? A new winery or region? A Monterey winery I may have overlooked? Please leave me a comment on this post and let me know what some of your favorite, local places are to wine taste that I should not miss in Year 7!
And, if you have not signed up for my free, weekly blog email. I judge how well I am doing by how many views, subscribers, and comments I receive. No ads and I don’t sell your data. Please help me spread the word and feel free to comment on my posts! And follow my Facebook (@DecantingMonterey) and Instagram (@decanting_monterey) sites.
I don’t want to leave today’s post without expressing my gratitude to those vintners who have comped me wine tastings, given me discounts, and especially those who have donated bottles of wine! I am grateful to Bernardus, Corral Wine Co., Lepe Cellars, Parsonage, Rombi, and Shale Canyon for their generosity this year in donated wines, steep discounts or assistance with group tastings. I am especially thankful for Sal Rombi who has repeatedly donated pre-release wines for us to taste in-depth and replacement bottles for many of the wines I have reviewed. And to my fellow board members at the American Wine Society Monterey Chapter who continue to trust me to organize their events. And, of course, the Decanting Monterey Wine Pod which makes this all tons of fun!
So, here we go – onto Year 7! I don’t think I will ever surpass Year 4, but even coasting in this world of Monterey wines has allowed me to access and promote some of the very best California has to offer. I hope you will try some wines from Monterey County and share your experiences with me!
Central Coast Sharon
© Decanting Monterey 2026
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